Customers flock to Lingerie event!

In previous years, lingerie was referred to as a lady’s ‘unmentionables’, usually because they were not spoken about in general conversation.

Fast forward to the year 2014 and the demand for quality lingerie has created several businesses.

In my experience however some  women have found it difficult to overcome their natural shyness when purchasing such intimate items and do not ask for any suggestions. They simply purchase whatever undergarment they think will give them a perfect fit and that they can afford.

Women consumers are not always given the correct advice when fitting brasseries and of course there are some places where they discourage trying them on at all and instruct customers to just find their size.

As a result a number of customers leave those lingerie stores frustrated and empty handed. This is where La Belle Femme Lingerie Store comes in, as they decided on an unique approach to help these customers.

Although the store is based in St. James, they have a travelling event that goes to several places across the island.

One of their events was held July 26-27, 2014 at Knutsford Court Hotel in Kingston. Admission was free and customers could also take their measurements for free by a trained sales person. There were also instructions and demonstrations about the proper fit of brassieres for all body types.

The atmosphere was a relaxed one as customers were given private areas to have consultations with the sales associates. Curtains screened off each customer and each area was equipped with full length mirror.

Cost

I spoke to several patrons and they admitted that the cost of the items on display was at times out of their price range. The items displayed were all from several well known brands such as Panache. The items on sale ranged from $3,500.00 – $9,000.00 before tax.

All who I interviewed said that despite the high price tag the quality of the items for sale were indisputable.  The sales associates were friendly and tried to accommodate the needs of all their customers.

There was also a wide variety of swimwear and shapewear on display.

There was also at the event, a very interesting mini display of organic soaps from a different vendor, ‘Sophie’s Indulgences’. These soaps were made of various natural ingredients such as coconut, honey, carrot and my favourite goat milk soap.

The organizers expressed their delight at finding a unique way of reaching larger groups of customers. Their next event in Kingston will be on August 30-31,2014 at The Knutsford Court Hotel.

Do you know your perfect fit?

Teri Ann Paisley

Gleaner Online Writer

Tags: fittings, lingerie